business Vision Introduction More products and items, more sales, and then it’s time for imported products, but in a different way 1 – Whoever pursues only orders never conquers a market 2 – The Marketplace Revolution: (The Retail’s Evolution) 3 – Formal Import and Direct Import Taxation Comparison 4 – Product Certification in Brazil 5 – Cross-border (Direct Import) as a Compliance Operation 6 – The 50 Dollar’s Tale 7 – The Cross-Border Legal Paradox 8 – Brazil is not a Country for Beginners 9 – The Cross-Border Revolution – Direct Import 10 – The “. com.br” Suffix Issue – Fear our Jealousy 11 – After www.your_company.com.br local e-commerce 12 – The Change of the Distribution Channel in Brazil 13 – Cross-Border Compliance in the Brazilian Marketplaces 14 – To be or not to be… Legal or Illegal 15 – Customers Paying Tax at the Purchase Time Mistake 16 – The Postal or Express Model must have equal rights 17 – Industrial Property in a Small World 18 – The Difference Between an Importer and your Brand in Brazil 19 – The Dealer’s Role in Marketplaces 20 – For Your Brand Only 21 – Pure and Mixed Cross-Border 22 – How to Choose the Right Cross-Border Partner 23 – Brazil Border LLC Introduction