Category Archives: business

Brazil does not follow the logic of Latin American countries, it has typical nuances in its complex tax model, it is very important to carry out a legal study before any decision is made, as many companies that were not properly advised lost where many won. Why have companies been leaving Brazil for almost 5[leia mais…]

Which of the possibilities below does your company fits in? I can imagine some possibilities where your company/brand fits in, with regards to the Brazilian Market: – Your company has no representation or presence in Brazil; – A Brazilian importer is responsible for the presence of you brand in Brazil; – Your company has on[leia mais…]

Imagine that you are a Brazilian, you are browsing on the Internet and you are interested in a certain product, and when you enter the site, it is written in English (Only 30% of the population speak English in Brazil): “We deliver in Brazil”. The payment solution is international, that is, if your card is[leia mais…]

I hope that I have convinced the reader how important it is for the Brazilian version of your e-commerce to be active for Brazilian consumers, for now it’s time for marketplaces. Selling on marketplaces is easy, but we have attention points that must be taken into account when a seller’s contact is brokered by a[leia mais…]

In The United States, looking at some statistics, Amazon.com represents approximately 55% to 58% of b2c sales, with a percentage between 35% and 45% of these sales made by third parties in its marketplace. These expressive figures brought about a big change in the distribution chain of this country, drastically shortening the path between the[leia mais…]

Before reporting on my experience with marketplaces, it is important to address the compliance of marketplaces in relation to cross-border. In all the sales transactions that take place on Brazilian marketplaces, payments are processed in Brazil, that is, under the laws that govern the country. There is an important detail about co-responsibility in relation to[leia mais…]

Many newspapers published this event that shook the market in the same week. The problem is that, in fact, the marketplaces that practice this type of sales without the inclusion of customs taxes, with payments for transactions processed in Brazil, are taking advantage of the Post Office’s lack of taxation capacity for the amount of[leia mais…]

Making the importing consumer pay the tax at the time of purchase is a big mistake. In the first place, it should not be the Marketplace that assesses the tax due for an imported product, but directly the Brazilian IRS at the time of importation. This opens an opportunity for many products to enter through[leia mais…]

The right way is to equip the Brazilian Post Office to have the same treatment that Courier companies, such as Fedex, USDP, DHL, have at Brazilian airports, where there is a correct and honest inspection by the Inspectors of the Federal Revenue, who not only perform the collection of taxes, but also verify each item[leia mais…]

Let’s imagine a brand called “WWW”, this brand has consumer products of all levels, for kitchen, technology, decoration, automobiles, as it is a publicly traded company on the NASDAQ. But the most coveted product of the “WWW” is a smart microwave oven, in which you place the food in the compartment, and through the reflection[leia mais…]